Vending & Hospitality: a key opportunity for hotels, B&Bs and campsites

The hospitality industry is undergoing a significant transformation, increasingly focused on flexible, self-service, and digital solutions. Hotels, B&Bs and campsites are integrating automated systems to meet the needs of a more demanding guest, accustomed to 24/7 access and the ability to enjoy products and services outside traditional hours. Alongside the classic minibar, advanced solutions such as smart fridges and integrated payment systems using room key cards or dedicated apps are emerging, allowing guests to consolidate all their expenses into a single account.

The potential of vending solutions in Europe

This trend extends far beyond Italy. Across Europe, the hospitality sector comprises over 620,000 tourist accommodations with more than 28.9 million beds, highlighting its strategic importance for adopting automated services. In this context, vending solutions play a key role in expanding service offerings: they provide continuous service, efficient management, customizable assortments, and an operational model that does not require additional staff.

Vending machines in common areas enable hospitality operators to enhance the guest experience with easy-to-maintain, high-perceived-value solutions.

In Emilia-Romagna, the region hosting Venditalia 2026 and one of Europe’s most densely visited tourist areas, the potential for vending in hospitality is particularly strategic. The region hosts 19,915 accommodations, including hotels, B&Bs, campsites, residences, and alternative lodging. This vast ecosystem allows automated technologies to create new service models, reduce operational costs, and provide tangible support in locations experiencing seasonal peaks.

Moreover, integrating vending with hospitality opens opportunities for direct collaboration between accommodation managers and vending operators, creating customized service models tailored to tourism.

Venditalia 2026: the leading platform for hospitality modernization

Venditalia 2026 will showcase the full potential of these innovations, presenting smart hospitality solutions, integrated payment systems, IoT technologies for remote management, and automated retail models designed to enhance the guest experience. This event provides a unique opportunity to understand how vending can become a strategic tool for modernizing hospitality facilities across Italy and Europe.

Hotel, B&B, and campsite owners are invited to Rimini from May 6 to 8 to discover all the latest innovations reshaping the intersection of technology and hospitality. Venditalia 2026 is the ideal platform for exploring new solutions, establishing strategic partnerships, and envisioning the future of guest experiences.

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