Event
DATA, CONSUMPTION AND ASSORTMENT: RETHINKING THE VENDING MACHINE THROUGH CATEGORY MANAGEMENT.
The conference examines how category marketing, supported by data-driven analysis, can transform vending machine performance.
By studying consumer behaviour and product rotation, and drawing on sector best practices, it will present strategies to boost sales and profitability while simultaneously enhancing the customer experience.
Organized by: CONFIDA
8 May , 14:00 - 15:00
Presenter
Enrico Capello
Vending Magazine
Speaker
Elisa Fabbi
Università di Modena e Reggio Emilia
Luigi Maggio
Jakala
Tito Baresani Varini
Red Bull
Roberto Pace
Sogedai